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  • Evelyn Nakazi

UTB launches 2 month domestic tourism campaign

Uganda Tourism Board (UTB) has launched 2-month digital domestic tourism campaign dubbed “Take On The Pearl.” The move is intended to attract domestic/local tourists to enjoy, experience the country’s natural wonders. The campaign will ensure continuity of tourism sector considering the fact that covid-19 pandemic, international travel and lockdown restriction still continues to hit this fragile industry.

The “Take on the Pearl” campaign was initiated at Uganda Tourism Board offices on Friday, 2020 in an e-ceremony. The initiative gives hope to resurrect domestic tourism and in turn make local tourists learn more about the country’s most amazing tourist attractions. Lilly Ajarova the CEO UTB added that the covid-19 has left Uganda’s tourism industry on life support and it has inspired the sector to change itself. She was quoted saying covid-19 has created an opportunity for us to look inwards and therefore travel our country.

The 8-week campaign is also intended to create awareness and educate Ugandans about different tourist sites in the country. The Permanent Secretary, Ministry of Tourism, Wildlife and Antiquities on the other hand stated that the initiative will offer Ugandans a chance to know their nation. She further encouraged all Ugandans to travel safely and also observe the tourism SOPs set by the Ministry of Tourism, Wildlife and Antiquities.

Pearl Horreau Kakooza, the President of the Uganda Tourism Association noted on the preparedness by the tourism private sector to welcome and deliver service to Ugandans as they explore and experience their nation. She stated that there is a well-trained safari guide team to take visitors to country’s hidden gems. The hotel facilities on the other hand are currently providing discounts on accommodation. The tour operators are also ready to advise Ugandans on places to go to as we begin on the journey to ‘Take on the pearl.

Looking at United Nations World Tourism Organization panel experts worldwide, domestic tourism will resurrect quicker than international demand and will be a key driver for tourism sector recovery across destinations. However, the main challenges still stand uncertain duration of covid-19 pandemic and travel restrictions.

Places to visit in Uganda

The list of places to visit on Uganda safari is just endless! They include among others the national parks (Murchison Falls National Park for game drives Kidepo Valley National Park, Lake Mburo National Park, Bwindi Impenetrable National Park, Mgahinga Gorilla National Park, Queen Elizabeth National Park, Mount Elgon National Park, Rwenzori Mountains National Park, Kibale Forest National Park and Semuliki National Park), wildlife reserves, Sipi Falls, Ssezibwa Falls, Mabira Forest Reserve for zip lining, Source of the Nile in Jinja (for white water rafting, kayaking, bungee jumping, boat cruise), Ssese Islands, Lake Bunyonyi, Lake Mutanda and many others.

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